Dying Light but still going strong!
Dying Light, the best-selling first-person action survival horror game developed by Techland, has just turned four. Released in 2015, the game has seen a total of nearly 16 million unique players.
The anniversary will be celebrated with an in-game event that allows players to score double XP points. Additionally, unique and previously-unavailable legacy items such as the Rocket League Buggy Skin will be given away.
“The last four years have brought not only Dying Light, but also the whole company to a whole new level – our development and publishing teams have grown in people whose passion directly shows in our games,” said Techland CEO, Paweł Marchewka. “Those talented team members and our dedicated community are a huge part of Techland’s DNA and have inspired us to keep Dying Light alive and running for so long.”
Since the game’s initial release, Techland has been supporting Dying Light constantly, including an expansion pack, The Following, a series of regular drops, the “10-IN-12” program, and regular in-game events.
“This approach is reflected in sales, which have not just resisted decline but in fact significantly increased from last year, an unusual feat in the games market,” continued Marchewka. “Our tactics of constant community engagement and iteration based on direct feedback from our core players has been integral to this success – taking care to exceed the expectations of those fans and improve the game over time doesn’t just make existing players happy, it infects new audiences too.”