Huawei, the leading global technology company, has listed Fitify, the popular fitness app for workouts without equipment, as the first European third-party app for its wrist wearables, in addition to a native app on the rapidly expanding AppGallery.
This is the first time that an app developer from CEE & Nordic region has released an app for Huawei’s wearables, and Fitify is the first wearable app in the fitness and health category outside China.
Launching on the award-winning HUAWEI WATCH GT 2 PRO, the app’s integration marks a milestone for Huawei showing the company is willing to accommodate third-party apps for its wrist wearables overseas.
Fitify combines physiotherapy and sports science knowledge with AI and computer science to deliver a personalised workout experience for mobile devices and wearables.
The app’s pedigree speaks for itself. With a database of over 900 exercises – the biggest exercise database listed on AppGallery – and 200 million workouts completed, Fitify now helps more than 10 million users get fit in over 170 countries and 18 languages. The app combines user feedback after every training with an AI-powered workout creator to optimize fitness results, and the company estimates that it enabled 26 billion calories to be burned last year.
By releasing the Fitify app on Huawei’s wearables, Huawei is signalling its determination to work with developers and brands to accommodate apps in its growing portfolio of wearables. Previously the company’s wearables overseas were typically preloaded with in-house apps, but following the introduction of the HUAWEI Watch GT2 Pro last September, the company is now open to brands and content providers for third-party app development.
“We are already the global market leader for wearables quickly gaining market share for the category across many geographies,” said Derek Yu, Vice President of Huawei CEE & Nordic at Huawei Consumer Business Group. “In Q3 2020, we shipped 10.7 million wrist wearable products globally, growing 88.1% year-on-year to a market share of 19.5%². By making Fitify our debut third-party app for our wearable products we are sending a message to the many other high quality app developers. Our wearables are becoming incredibly popular, and you can benefit by being part of the Huawei AppGallery and wearables ecosystem.”
To maximise its listing on AppGallery, Fitify used five integration kits developed by Huawei Mobile Services. These include:
- the Account Kit, which provides developers with simple, secure and quick sign-in and authorisation;
- the Push Kit, to establish a messaging channel from the cloud to devices enabling developers to send messages to their apps on users’ devices in real-time to build engagement;
- the In-App-Purchases Kit, facilitating purchases of virtual products and enabling easy payment;
- the Analytics Kit, a rich array of pre-set analytics models to help developers gain a deeper insight into users, products, and content;
- the Wear Engine, to facilitate the share of app features and services between phones and wearable devices for a rich interactive experience;
For Fitify, the motivation to partner with Huawei came from its objective to engage with the quickly growing global user-base and to leverage the potential of Huawei wearables. Martin Mazanec, CEO at Fitify, said: “Releasing Fitify on the AppGallery was one of our milestones. We see a huge potential in reaching a growing audience of Huawei users and are looking forward to further cooperation.”
Huawei aims to provide one-stop, full-spectrum operational support for all app content providers, covering the entire cycle from ideation, development, and distribution through to operation and data analytics.
Commenting on the integration of Fitify onto the AppGallery, Matous Skala, CTO at Fitify, said: “Integrating SDKs and API was a great experience, resulting in things moving really fast. Any issues and questions we encountered along the way were resolved promptly with the Huawei support team.”