The Pokémon Company International announced today that it has entered into a major collaboration with quality French children’s fashion brand La Compagnie des Petits, which will see a dedicated fashion collection for girls and boys launched across all stores in France, Belgium, and Luxembourg in May 2017.
Following on from last year’s record-breaking success of the Pokémon franchise, the new line will be promoted in stores starting on 2 May and will launch 12 May. The summer collection for boys and girls comprises over 20 different products including T-shirts, sweatshirts, bottoms, shorts, cardigans, hoodies, pyjamas and accessories. La Compagnie des Petits will provide the collection with exceptional window visibility, with products and banners taking over two windows in each store for two weeks starting from launch. The collaboration will last for a year, with a separate collection beginning in the autumn.
Mathieu Galante, Senior Market Development Manager Europe for The Pokémon Company International, says: “We are delighted to be teaming up with La Compagnie des Petits for this major collaboration which will cement Pokémon’s fashion profile in France and the surrounding countries. Pokémon’s apparel ranges are flourishing across Europe at the moment, and this collaboration follows hot on the heels of highly successful partnerships with Zara and Undiz.”
The global phenomenon of Pokémon was first launched in Japan in 1996 as a role-playing game for Nintendo’s Game Boy system and reached the United States and Europe in 1998–99. The first generation of Pokémon games introduced the original 151 Pokémon. Today the Pokémon universe includes more than 800 Pokémon that players can catch, trade, and battle against their opponents in the quest to become the best Pokémon Trainer.
Pokémon has since grown into one of the most popular entertainment properties in the world. It is one of the most successful video game franchises of all time, with more than 280 million video games sold worldwide. Also, 21.5 billion TCG cards have been shipped to 74 countries in 11 languages, and over 450,000 players take part in Pokémon events every year. There are also more than 900 episodes of the animated TV series, about to debut its 20th season on Gulli.
The Pokémon Company International is always innovating, with exciting new products such as Pokémon GO and the hugely successful Pokémon Sun and Pokémon Moon video games for the Nintendo 3DS family of systems. With a raft of new licensing deals, retail promotions, collaborations, and promotional partnerships due to be announced shortly, 2017 is set to be another bumper year for Pokémon.